Bring AI to Your BI Workflows with Cloudera Data Visualization and Cloudera AI
If you’re in the retail and consumer goods sector, you know that customer data is a goldmine. An organization’s ability to leverage this data and unlock insights into customer behavior is key to expediting and supercharging sales and marketing efforts.
For example, analyzing loyalty program data can tell beauty brands which skincare products, lip gloss shades, and fragrances their top-tier shoppers are searching for, or it can tell a grocery retailer which customers may have food allergies or dietary restrictions, allowing both retailers to take those data points into consideration and send relevant, targeted digital coupons.
Of course, this wealth of data is worthless if organizations can’t turn it into actionable insights. Not to mention, they must do so while contending with an evolving landscape of data privacy regulations, and while ensuring the security of their customer data.
Cloudera’s artificial intelligence (AI) and business intelligence (BI) offerings are transformative to this effort, helping organizations across the retail industry quickly and securely analyze their datasets, ultimately driving tremendous ROI and increasing the lifetime value of every customer.
Let’s take a closer look at two solutions—Cloudera AI and Cloudera Data Visualization—that can help retailers slice and dice through heaps of loyalty program data and identify patterns and trends in your customers’ purchasing preferences and transaction histories, all underpinned by a robust set of security and governance capabilities.
Deploying Private AI with Cloudera AI
Cloudera AI is built to empower your organization to wield control over your data while still capitalizing on AI innovations.
The Cloudera AI Inference service provides a production-grade environment for deploying AI models at scale and delivers performance without compromising on security. Since all model endpoints are within your organization’s security perimeter, your data—such as your proprietary customer loyalty data—is never exposed. With Cloudera, you can deploy Private AI across the enterprise, including in your BI and data analytics workflows.
Introducing the AI Visual in Cloudera Data Visualization
Cloudera Data Visualization is a powerful BI tool for creating interactive dashboards and custom applications. It’s designed as the first stop for business analysts, data scientists, or line-of-business users that need to turn data into insights.
Cloudera Data Visualization’s AI Visual feature brings AI to your BI workflows. With the power of retrieval-augmented generation (RAG) inside the dashboard, you can explore AI-driven insights alongside traditional analytics, query large datasets in natural language, and pass the context of a conversation to structured reports for dynamic decision-making.
How Retailers Can Use AI Visual
AI Visuals in Cloudera Data Visualization are incredibly easy to build—no coding skills required. You can configure an AI Visual using Cloudera Data Visualization’s drag-and-drop dashboard builder to show fields including items purchased, promo codes used, and so on.
Figure 1: Adding columns to the Embedding Context shelf in Cloudera Data Visualization’s drag-and-drop visual builder.
Before publishing, you can customize the welcome message shown on the dashboard, the prompt that is sent to the AI model, and token limits for each response. These settings enable you to manage response length, optimize performance, and control costs as well as provide your business users with an overview of how to leverage this powerful AI analytics solution.
After publishing, you can interact with the AI Visual by asking questions about your data using voice or text. Want to understand your new loyalty program members’ purchasing patterns in a particular product category? Just ask the AI Visual about trends in this segment, and it will respond with key data points related to customer shipping preferences, purchase frequency, and use of discount and promo codes. These data insights can quickly and easily optimize your retail strategy.
Figure 2: Asking the AI Visual in a published Cloudera Data Visualization dashboard “What trends are visible for new members that have purchased a backpack recently?”
Cloudera Data Visualization also uses your questions to create smart filters on the dashboard automatically. For example, asking a question about backpacks will filter the rest of the visuals to show records containing similar products. Not only does this let you validate the accuracy of the model’s response, it gives visual consumers an even deeper layer of insight into the data, without forcing them to dig through endless menus to hunt for the relevant data points.
Configuring Model Profiles in Cloudera Data Visualization
The Cloudera Data Visualization 8.0.0 release brings support for connecting to models from a variety of service providers through the authentication methods of your choice. This includes out-of-the-box support for Amazon Bedrock, OpenAI, and Microsoft Azure OpenAI models, along with seamless JWT authentication for models hosted on your Cloudera platform with Cloudera AI Workbench and Cloudera AI Inference service.
You can now easily configure and save multiple model profiles within a single Data Visualization instance, tailoring your AI applications to the models of your choice without friction. Want to use a trusted off-the-shelf model for most of your applications, and an experimental fine-tuned model for a specific set of dashboards? It’s possible.
Gain Deeper Data Insights With Cloudera
Cloudera gives retailers more control over—and insight into—customer data, reducing the time required to parse through datasets like loyalty program data, purchase preferences, and transaction histories.
Where previously an analyst might spend days digging through data from disparate sources—including social media and influencer marketing campaigns, e-commerce and brick-and-mortar sales, and supply chain operations—now using Cloudera’s data and AI solutions, they can work smarter not harder.
Launch your retail and consumer goods data analysts into a new level of productivity. Analyze your data and access insights at speeds like never before with Cloudera AI and Cloudera Data Visualization.
Here are a few options to get started:
Take a tour of Cloudera AI Inference service
Watch a video of Cloudera Data Visualization’s AI Visual in action
Watch a webinar highlighting Cloudera Data Visualization’s self-service functionalities
Contact us to speak directly with a member of our sales team
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