Cloudera and Qlik – harnessing the power of Big Data analytics for business users
Big Data holds great promise in the business world – from optimizing supply chains, to delivering better and faster fraud detection, to improving customer retention, and multi-channel marketing. However, to truly harness Big Data’s power, organizations must be able to access, analyze, share and understand it. Through its Business Discovery technologies, Qlik has revolutionized the delivery of insight and value to every business stakeholder for “small data”, and now becomes even more powerful in the Big Data world, enabling users to combine Big Data and “small data” to yield actionable business insights.
The power of Business Discovery lies in the ability to combine data from different sources to present a clearer picture. Big Data is no different. With QlikView Direct Discovery and the Cloudera ODBC connector, users are easily able to combine data sourced from Cloudera’s Enterprise Data Hub to make the best decisions possible for their business.