Hadoop is commonly used for processing large swaths of data in batch. While many of the necessary building blocks for data processing exist within the Hadoop ecosystem – HDFS, MapReduce, HBase, Hive, Pig, Oozie, and so on – it can be a challenge to assemble and operationalize them as a production ETL platform. This presentation covers one approach to data ingest, organization, format selection, process orchestration, and external system integration, based on collective experience acquired across many production Hadoop deployments.