Splunk and Cloudera Ink Strategic Alliance to Bring Together Big Data Expertise

May/09/2013

Market Leaders in Operational Intelligence and Hadoop Join Forces to Provide Answers to Big Data Challenges

SAN FRANCISCO – May 9, 2013 – Splunk Inc. (NASDAQ: SPLK), the leading software platform for real-time operational intelligence, and Cloudera, the category leader that sets the standard for Apache Hadoop in the enterprise, today announced a strategic alliance that delivers big data analytics across the enterprise. The relationship ensures best-in-class integration of Splunk® Enterprise to Cloudera Enterprise using Splunk Hadoop Connect, which provides bi-directional integration to easily and reliably move data between Splunk Enterprise and Hadoop.

“Splunk’s mission is to make data accessible, usable and valuable to everyone. By working together, Splunk and Cloudera deliver big data analytics that span the needs of any organization,” said Bill Gaylord, senior vice president of business development, Splunk. “The integration of Splunk Enterprise and CDH through Splunk Hadoop Connect provides customers a way to easily and reliably transfer data between the systems. This allows customers to easily use Splunk's best-in-class machine data ingestion and management to deliver data to Hadoop, or ingest data into Splunk from Hadoop, such as the output of Hadoop MapReduce jobs and easily analyze and visualize that data.”

“Cloudera and Splunk are an ideal combination to develop applications which accelerate the insight organizations get from big data,” said Tim Stevens, vice president of business and corporate development, Cloudera. “More customers are choosing CDH as their Hadoop distribution, and this relationship allows us to bring big data solutions to a much broader spectrum of end users.”

SNAP Interactive, Inc. (“SNAP”) (OTCBB: STVI), is a leading social application developer and a joint customer of Splunk and Cloudera. SNAP owns and operates AYI, one of the largest social dating applications on the Internet. With more than 20 million Facebook connected profiles and more than one billion interest data points to draw from, AYI users create a staggering amount of machine-generated big data.

“When your business is built on optimizing an interactive, multi-platform social experience for your customers, the ability to analyze massive amounts of data is essential to success,” said Nicholas DiSanto, Architecture Team Lead, SNAP Interactive. “For us, Splunk Enterprise and Cloudera are two technologies at the heart of our big data analytics. Splunk collects analytics data from all of our online systems, enabling both engineering and business users to perform ad hoc analysis and visualize important trends. This helps improve uptime, and also enables complex analysis of customer engagement to facilitate our data driven, scientific approach to making product decisions. Splunk Hadoop Connect seamlessly integrates with Cloudera CDH4.2 enabling data from Splunk to be reliably sent to Cloudera for specialized batch analytics that power many features on our site. Using Splunk and Cloudera has truly revolutionized how big data is used by our enterprise and I look forward to gaining more value from these two technologies working closely together.”

Visit the Splunk website to learn more about Splunk Enterprise. To learn more about CDH, visit the Cloudera website.

About Cloudera

Cloudera, the standard for Apache Hadoop in the enterprise, empowers data-driven enterprises to Ask Bigger Questions™ and get bigger answers from all their data at the speed of thought. Cloudera Enterprise, the platform for Big Data, now with Cloudera Enterprise Real Time Queries powered by Impala, enables organizations to easily derive business value from structured and unstructured data to achieve a significant competitive advantage. Reinventing the economics and performance of Big Data management, Cloudera is the category leader in Apache Hadoop-based software, services and training. CDH (Cloudera's Distribution Including Apache Hadoop), available to download for free atwww.cloudera.com/download, is the most comprehensive, tested, stable and widely deployed distribution of Hadoop in commercial and non-commercial environments. For the fastest path to reliably using this completely open source technology in production for Big Data analytics and answering previously un-addressable big questions, organizations can subscribe to Cloudera Enterprise, comprised of Cloudera Manager software and Cloudera Support. As the top contributor to the Apache open source community and with tens of thousands of nodes under management across customers in financial services, government, telecommunications, media, web, advertising, retail, energy, bioinformatics, pharma/healthcare, university research, oil and gas and gaming, Cloudera's depth of Big Data experience and expertise are unrivaled.
www.cloudera.com

About Splunk Inc.

Splunk Inc. (NASDAQ: SPLK) provides the engine for machine data™. Splunk® software collects, indexes and harnesses the machine-generated big data coming from the websites, applications, servers, networks and mobile devices that power business. Splunk software enables organizations to monitor, search, analyze, visualize and act on massive streams of real-time and historical machine data. More than 5,200 enterprises, universities, government agencies and service providers in over 90 countries use Splunk Enterprise to gain Operational Intelligence that deepens business and customer understanding, improves service and uptime, reduces cost and mitigates cybersecurity risk. Splunk Storm®, a cloud-based subscription service, is used by organizations developing and running applications in the cloud.

To learn more, please visit www.splunk.com/company.

Splunk, Splunk Storm and the engine for machine data are registered trademarks or trademarks of Splunk Inc., and/or its subsidiaries and/or affiliates in the United States and/or other jurisdictions. All other brand names, product names or trademarks belong to their respective holders. © 2013 Splunk Inc. All rights reserved.

For more information, please contact:

Tom Stilwell
Splunk Inc.
415-852-5561
tstilwell@splunk.com

Investor Contact
Ken Tinsley
Splunk Inc.
415.848.8476
ktinsley@splunk.com